Typography. Advertising. Book Design
This book offers a comprehensive view of an area of work from Max Bill that has so far received little attention: typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humour. Bill pursued two opposing principles and accordingly left behind two lines in his work: a graphic one and a sculptural one. Taking Herbert Bayer’s universal type as a point of departure, Bill developed two lettering schemes for the Neubuhl housing development and the firm ‘wohnbedarf’, which departed from all then-known forms. This title is presented with texts by Gerd Fleischmann, Hans Rudolf Bosshard and Christoph Bignens.