Pseudo is the second book by Oslo-based Pseudonym Publishing, released in March 2018. Pseudo is a collection of interviews with Scandinavian designers, on the topic of concepts and rhetoric in todays design scene. Revolving around themes such as what differentiates an idea and a concept and the consequence of talking too much in abstract terms. Loose discussions shining a light on the current discourse of what we designers sell today, whats our primary point of delivery and where are we as an industry headed?
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