If Carlos Spottorno has been fighting against simplistic representation of the world from the outset, then The Pigs marks a turning point. In this book, just as in his recent Wealth Management he creates fiction from reality without staging anything, using only his art of observation and editing. As he acknowledges, after having rejected it for so long, he finally embraces his past as an advertiser and uses the narrative strategies of advertising to provide a documentary account.
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