10,000 Francs Reward

Broodthaers, Marcel
Publisher: Printed Matter
Binding: Paperback
Measurements: 17.00 x 23.00 cm

10,000 Francs Reward – a “20th Century Art Treatise” – is realized as a performative self-interview? in which? Broodthaers’?s questions and answers run together in a single?, ?fluid ?body of text. The work? first appeared in connection with the artist’s Catalogue/Catalogu?s? exhibition at the Palais de Beaux-Arts, Brussels, 1974?, inspired by a conversation with art critic Irmeline Lebeer.

Broodthaers’s art-historical text casts light on the motives that have given shape to his broad and evolving practice as a poet, artist?, filmmaker and ?curator?. Across four sections – OBJECTS – INDUSTRIAL SIGNS – THE FIGURES – THE FIGURE OF THE EAGLE – 10,000 Francs Reward ?examines?? the creation and framing of art generally as well as Broodthaer’s own specific symbology, giving meaningful insight into some of the objects? and ?images that recur? through?out? his work?.? Variously anecdotal and aphoristic, the text piece also ?resonates with? the artist’s characteristic humor (“It is Ingres who interests me, not Cezanne and the apples”).

Appearing in the years following the closure of Broodthaers’?s? ?conceptual museum ?Musée d’Art Moderne, Département des Aigles – which he ?founded and “directed” ?(1968-1972?)?, and which served as a proto-interdisciplinary platform for a series of installation-like “presentations” – 10,000 Francs Reward continues the exploration of a set of themes initiated by that body of work, ?exploring the ?nuanced role? of artists and their ?relationship? to the museum/institution?/gallery.

Situated both in and against a conceptual/Surrealist lineage (“I hope I have nothing in common with that state of mind!”), this text lays the groundwork for a new kind of contemporary art-practitioner whose work ?confronts and engages? the tenuous bind between ?art object, language and meaning/message, as well as audience, and the necessary implications this has on notions of authenticity? and ?artifice.

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