Emoto graduated from Yokohama Municipal University with courses in International Relations, and in 1992 he received certification as a Doctor of Alternative Medicine in India. In the late 1980s Emoto became interested in measuring the properties of water. Emoto's work with water crystals began when he leased a microscope and instructed his employee Kazuya Ishibashi to take photos of water crystals. Emoto remains the head of the I.H.M. General Research Institute Inc. (his first photo lab) and the "Project of Love and Thanks to Water".
Masaru Emoto. Buenos Aires Tap Water, November 27, 1996.