Baldessari rose to prominence in the late 1960s. Early in his career, he began incorporating images and text used by the advertising and movie industries into his photo-based art, juxtaposing, editing, and cropping them in conjunction with written texts. The resulting montage of photography and language counters the narrative associations suggested by the isolated scenes and offers a greater plurality of meanings. The layered, often humorous compositions carry disparate connotations, underscoring how relative meaning can be. Throughout his career, Baldessari has continued to critique popular culture. In 2009 he won the Golden Lion Lifetime Achievement Award at the 53rd Venice Biennale, Italy.
John Baldessari. Beach Scenes / Nurse (with Choices), 1991.